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• In the face of devastating declines in CD sales during the past 15 years, artist incomes might actually increase?

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• Book publishers might still make money in an all e-world even though e-book prices are often 60% lower than print?

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• Prices paid for sports rights have continuously increased for more than two decades despite the fact that regular-season viewership for NFL games is roughly the same in 2015 as it was in 1988?

 

What are the lessons learned in each case? What do they tell us about how to craft strategy to navigate digital change?